Having Fun Essay

The story is about Diane and Neil’s relationship. Diane is a beautiful smart girl who is very shy of moving too fast in her relationship with Neil. Diane is just turning 18 years old when she decides to take on a holiday with Neil. Neil is her boyfriend. She is arguing with her mom about that she is old enough for going away alone. She loves Neil but doesn’t want to get married in the start of the story. She wants to be a model but know how hard it is so she decides to get an education first. In the story Diane moves from not getting married before she is older to get married with Neil as 18 years old. She also is more grown up in the end of the story. In the start of the story Diane is thinking about party and having fun, but suddenly when she find out that Neil doesn’t want to wait for her to grow up she realize that she love him and want to start a family and get married. The reason why she grows up is that while she is having fun on the hotel one of the employees are becoming interested in Diane and want to learn more about her. Neil doesn’t like that so he gets mad and leaves her. And then Diane finds out that she wants to get married with Neil because she doesn’t want to end up like her mother. Diane’s Mother lost her husband after getting pregnant so that’s the reason why Diane doesn’t want to have sex before she is sure the guy truly loves her. Neil is more like the fast forward type he loves Diane so much he doesn’t want to wait with marriage. He is not shy and wants to make love with Diane and start a family fast. He is blond hair and got good style. I think he is very romantic and charming to the girls. The end of the story is that Neil and Diane end up getting married. I think that’s a good end and it shows us a lot of that we should take some chances and hope for the best in the persons we love. I think the story is like in all the girls’ movie you see they live happy and then they become angry on each other but in the end they become friends and start a family together. The story is a great because I think a lot of people live the same life as them. A lots of kids don’t know what they want with their life and today you need to find out before you are even 18 years old. I think it is good with this story to show the kids that it will be hard and you should take your time and not just rush into things you don’t want to do. You going to live like that for your whole life.

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CONSUMER BEHAVIOR AUDIT The Consumer Behavior Audit is divided into the following sections: MARKET SEGMENTATION A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences PRODUCT POSITION A. Internal Influences B. Decision-Process Influences PRICING A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors DISTRIBUTION STRATEGY A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors PROMOTIONAL STRATEGY A. External Factors B. Internal Factors C. Situational Influences D. Decision-Process Influences PRODUCT A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences CUSTOMER SATISFACTION AND COMMITMENT MARKET SEGMENTATION As mentioned by Silvia Rico, the market segment consists of single women with children, ages 25-44, who live in the same geographical area in Brownsville and shop at Lopez Supermarket. A. External influences Are there cultures or subcultures whose value system is particularly consistent (or inconsistent) with the consumption of our product? The value system for the subculture (Mexican-Americans) is for the most part consistent with the consumption of Lopez Supermarket since they all share the traditions and beliefs, Hispanic race, Spanish language, and nationality background. Average family size for this segment is of 3. 5, and spends 15 to 20 percent more of disposable income on groceries than the national average. They view their family and friends as an important part of their life, and value their opinions when making decisions such as where to shop for groceries. Customers of Lopez are generally those living close to the store. In general they are low-income Mexican/Hispanics with limited resources, strong values, high ties to family and tradition and the majority practice the Catholic religion. Is our product appropriate for male or female consumption? Will ongoing gender-role changes affect who consumes our product or how it is consumed? Lopez Supermarket is appropriate for both male and female consumption. Even though, according to the Census Bureau, 17. 4% of households are made up of female householder, and 45. 8% without husband presence and with children, products sold at Lopez can be bought by either male or female. The ongoing gender-role (assuming that is from the same culture and subculture) would not change as to who buys at Lopez, but it could affect how it is consumed. Meaning, men, just as women, shop at Lopez, but men would not shop as much or buy the same products as women. Do ethnic, social, regional, or religious subcultures have different consumption patterns relevant to our product? Ethnic and social subculture, for the most part, might have a different consumption patterns. Some might like to go to Lopez to make use of their rebate coupons they offer. Some might shop on a daily basis, while others might shop once a week. It all depends on the amount of income and time they have to make their shopping. For the most part, Lopez is directed to a Mexican-American region culture. If Lopez were to locate somewhere where Mexican-American population is very low, Lopez’ current environment might not be as appreciated due a difference in values and believes other segments might have. Do various demographic or social-strata groups (age, gender, urban/suburban/rural, occupation, income, education) differ in their consumption of our product? Mexican-American is one of the fastest growing ethnic groups in the U. S. (in Brownsville, they totaled 103. 297). Geography is an advantage for Lopez, since stores are located on the border of U. S. and Mexico. Demographic and social-strata groups (age, gender, urban/suburban/rural, occupation, income, education) might have different motive for shopping at Lopez Supermarket. For example, in an age group, kids might go to buy candy or they could be sent by their mothers to buy immediate products (tortillas, milk, soda) that they might need at home. Meanwhile adults might go to buy groceries in high amounts and items such as beer and cigarettes. Other segments might not buy their groceries at Lopez, but they might go for the â€Å"fresh meat† or â€Å"barbacoa† they sell. Geographically, if Lopez is not close by, consumer might look for alternatives and buy groceries either at a gas station or at another grocery store. Is our product particularly appropriate for consumers with relatively high (or low) incomes compared to others in their occupational group (ROCI)? Based on Silvia Rico’s report, class structure for this segment is Lower-Middle who strives to become part of the Upper Class. This segment view food as an abundance of wealth, so they usually give food gifts. They have many status symbols, such as jewelry, new car, home decor, etc. In their leisure time the go to the beach, and spend time with family. High income might prefer an alternative. Can our product be particularly appropriate for specific roles, such as students or professional women? In general, anyone can shop at Lopez, but it is most appropriate for district level, low-middle income consumers whose role are of a household provider. If customers are playing the role of a professional businessperson, for example, they definitely will not find items they might need (suitcases, high quality pens, etc. , since Lopez is meant for groceries. A student, might find pen, paper, pencil, and notebooks, but in very small amounts, and a higher price than specialized stores. Would it be useful to focus on specific adopter categories? Not necessarily. Focusing on specific adopter categories (The ranking into which adopters of a new product fall according to their willingness and speed to embr ace a new product; adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards) will not help much, since Lopez sells products people are already familiar with. An alternative would be to subgroup the current marketing segment even further (such those women who work and those who don’t) in order to target them better, since this subgroups share similar purchasing behaviors. This group of single young women with children can be subdivided based on the people that live with them (alone with own children, and with extended family), their number of working hours (part-time, and full-time), and based on their children’s age (under 6 yrs. , and from 6 to 17 yrs. ). Targeting per segment Women living alone with their own children: This sub-segment is influenced greatly by their children, they may go to shop at Lopez because their children had great experiences from the store. Children are a strong influence that guides these women to shop there, but also they also have influence in the products they buy. This segment may spend great part of their income in shopping products their children like, depending on their age. Small children may influence them to buy candies, and products that contain attractive animations. Older children may influence their overall product selection based on their tastes and preferences. These children may also influence their mothers to buy high quality, and name branded products. Women living with extended family: These women are more likely to be influenced by their relatives living with them, specially the older ones that are thought to be the wisest ones. This segment tries to comply with society, and with their own family. They want to be approved by others, and make their purchases according to the way others expected them to act. They choose Lopez as their store for their food supplies, because it is the family tradition store. They are high self-monitoring, since these women tend to evaluate products consumed in public in terms of the impressions they make on others. They may also cash their checks, and pay some bills at Lopez, because that is the family tradition way to do this activity. Another reason for them to cash their checks is because they are low-Income and usually they do not have a bank account, because they tend to save the money that is left (if any) in their houses. They learned these activities from their parents or relatives living with them. Women living with extended family and not working: This segment relies on the extended family (or federal aid such as food stamps) for financial support. They might be the ones purchasing immediate items for their children (such as cereal, milk, cookies) but leave the large purchase decisions to a secondary person. This segment has more time to shop and look around, and does not go to Lopez alone. They usually go at least twice a week (if not more) with their kids, and the extended family member with the purchase decision in the household. They rely on their family and friends for their immediate purchase decision, and try to save as money as much as possible since they don’t have sufficient income. Women working full-time: This sub-segment is very busy, they value their time, and buy at Lopez because of the store location, the relative small store size (comparing it with HEB, and El Globo), and because they are very familiar with the store, and they cash their checks at Lopez when they go shopping in order to save time. These women know where are products located within the store, they know products prices, people working there, and people shopping there. Women within this segment, go to Lopez once a week, or once every two weeks, depending on the way they get paid. They will usually go to the store on weekends, especially on Friday because is when they may cash their wage checks. On weekends they can buy groceries for all the week, since buying food supplies is a priority for them, and whatever money is left, they will spend it in clothes or save it. This segment usually goes to shop alone, and make their purchases according their own opinion, and neither relatives nor children influence their consumer behavior. These women are very important for Lopez because these women buy high-volume when they go to Lopez. They buy huge quantities because they do not have time to go other day in the week. Their purchases may not be well planned, they may buy their necessary products, and other products with discounts. Products strategic point-of-display is very important to influence this segment to buy. Women working part-time: This women have more time to analyze and plan their shopping, they may look more detailed the products they will buy. They may go to Lopez at an average rate of three times per week. Since they earn less money than full-timers, they will buy products at discount, and are well informed of the products that are going to be on sale any specific day. These women are very familiar with the store, and usually they have great relationships with store employees, and seek for their advice when making their purchases. This segment go to shop with their children, or other relatives, so their purchases are influenced by the people that go with them. They shop at Lopez because it is the store for groceries they know best, and because their relatives advice them to. They are more likely to be influenced by advertising (specially coupons), than full-timers, since they have more time to read adds, look for coupons, cut and use them. Women with children under 6 years old: This group of women with children under 6 years old, represents 8. 6% of the female householder with no husband present, according to the U. S. Census Bureau (Census 2000) of Cameron County. This segment in heavily influenced by their children preferences. They will look for products that will be accepted and that will cause a positive attitude in their children. Children are a strong influence that guides their consumer behavior; thus influencing the type of products they buy. This segment may spend great part of their income in children-related products, such as candies, chocolates, cereals with cartoon animations, products that include small toys and others that are attractive to children. Mothers will usually go to Lopez accompanied by their children, because children make pressure to go with them. Children under 6 years old like to be with their mothers, and enjoy going to shop with them. These children influence mothers to buy seasonal products, especially adornments to their houses, and also food that include seasonal animation in its package. This segment may end up buying unexpected items, and spending more money than planned because of their children influence. Women with children from 6 to 17 years old: These children have strong influence in product brand selection. This group represents 35. 3% of the female householder with no husband present, according to the U. S. Census Bureau (Census 2000) of Cameron County. They may influence their mothers to buy the brands that are most common, and are preferred by their friends. These children may not go to shop with their mothers, since they are at an age where they like to be seen as independent individuals. They do not participate actively in the purchase itself; they just influence their mothers to buy what they said. Mothers seek the approval of their children, so their purchases may be strongly influenced by their children. This segment wants to create a positive attitude towards the products they buy. These women are willing to buy more expensive items to satisfy their children’s preferences. They are willing to buy more products at a higher price, and sacrifice other goods, as possible to comply with children’s desires. For this segment, their children are seen as young adults with valuable opinion about products. Since many of this children go to school, and are the most knowledgeable and educated in the family, their judgment about certain products are taken as valid, and may cause changes in the products bought. Do groups in different stages of the household life cycle have different consumption patterns for our product? Who in the household is involved in the purchase process? In this case, single women might just buy the basic items (milk, cereal, eggs). If they live with their parents, their parents might be the ones doing the groceries. Younger kids might also play a role, meaning they might be the ones asking what type of products to buy at Lopez (specific brand of cereal or soft drink). B. Internal influences Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives? Yes. Customers might go to buy groceries, and at the same time take advantage of paying their bills, cashing a check, or sending mail. Those who go on a daily basis might also want to know what kinds of savings they might find. Kids might want to go to buy candy. Others might need to buy food for a birthday party, or to get ready for Friday’s barbeque. Is our product uniquely suited for particular personality types? Self-concepts? Lopez is focused more for the lower-middle income people. This means that people who have relatives and shop at Lopez might do so as well just to not feel left out, as mentioned by Silvia. High-income people might not shop there simply because they might want to be compared or identified with the low-middle income people (of course there are exceptions but this goes for the majority of the high-income class. ) For the most part, Lopez is directed toward a Mexican-American environment and to the other segments that accept this. What emotions, if any, are affected by the purchase and/or consumption of this product? Realizing that they are known and treated on a friendly matter influence them to go to Lopez. Also having family, neighbors, or friends who might work or go there, might affect this as well. Is our product appropriate for one or more distinct lifestyles? For the most part, is for those who prefer to go to Lopez for convenience and to save money. Young single Mexican-American mothers might go there because their concern is their family and their heritage traditions. Other with a different lifestyle (those who might like to spend a lot of money, for example) might not consider Lopez as an option. As Silvia Rico mentioned, self-monitoring is also affected here because their choices are influenced by their estimates of how Lopez is perceived by their family and friends. If a person was told that shopping at Lopez is only for the poor, then that person might be embarrassed to go or be seen there. A birth of a child or departure of an older one, may affect the lifestyle of the consumer and they way they buy. For the birth of a child, they might need to buy baby products, while for the departure of a child, they might consume less. Do different groups have different attitudes about an ideal version of our product? Yes. Some might prefer a â€Å"nice looking and cleaner† store. Others might compare Lopez to H. E. B. and might perceive Lopez as a small, local store compared to H. E. B. Others might not want to shop at Lopez because of the smell (meat) it emits. There are also those who believe that Lopez is fine the way it is. C. Situational influences Can our product be appropriate for specific types of situations instead of (or in addition to) specific types of people? Yes. In case of an emergency (a hurricane, for example), people might go to Lopez to buy items such as candles, flashlights, can food, batteries, or anything else they might need. A family birthday party or special celebration might require buying the meat and even decorations such as balloons. Barbeque on Friday, as Silvia pointed out, is another example. D. Decision-process influences Do different individuals use different evaluative criteria in selecting the product? Yes. Family could influence some individuals (worrying about what their family might think of them if they were to shop at another store). Others might select distance or convenience as a way to measure going to Lopez (how far it takes to go to Lopez compared to going to a gas station). Do potential customers differ in their loyalty to existing products/brands? Some of the products sold at Lopez might not be sold at other stores and vice-versa. (Hill Country products are only sold at H. E. B. ). Some products are well known to them since they are the products their parents and grandparents used. Others might not be as loyal to the brands as they are to the store itself.

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Summarizing a biological article - Essay Example It is, therefore, added to tools of sampling mosquitos. The study investigated whether CO 2, supplied from gas cylinders could be replaced by CO 2 derived from fermenting yeast. Trapping experiments targeting of gambiae s.s. Mosquitos species were conducted in the laboratory for both semi-field and field (Verhulst 28). The main purpose of the study was to answer if: CO 2 derived from fermenting yeast replace that supplied from supplied from gas cylinders in catching mosquitoes? (Verhulst 28). Change in CO 2 concentrations in MM-X trap baited affects the number of mosquitoes trapped? And which one of the MM-X traps recorded a significant number of mosquitoes? The main experimental approaches used were field and laboratory tests. In these methods, it was found that more mosquitoes were recorded in the baited trap with CO 2 produced by yeast than in unbaited trap.MM-X trap was baited with volatiles produced by mixtures of sugar, water and yeast in 25 L bottles (Verhulst 28). Comparisons of Catches were done with traps baited with industrial CO 2. Human odors were also examined as an additional effect. In the semi-field facility and laboratory dual-choice experiments were performed. The test showed that the yeast-produced Carbon dioxide on mosquitoes’ number entering an African house was carefully studied in the Malaria Sphere. The results of these methods recorded that, Traps baited with yeast-produced CO 2 trapped a significant more mosquitoes than traps baited with industrial CO 2 and unbaited traps, both in semi-field the laboratory. Adding yeast-produced CO 2 to traps baited with human scent significantly increased trap catches. Outdoor traps baited within industrial CO 2 or yeast-produced CO 2 + human odour reduced mosquitoes’ entry to the house with a human host under a bed net indoors. During the field trials, Anopheles gambiae s.s. was not caught. However, similar numbers of Anopheles arabiensis was caught in traps baited with yeast-produced

Opposite of Loneliness Essay Example for Free

Opposite of Loneliness Essay In the article â€Å"Opposite of loneliness† by Marina Keegan, it explains about the life of a young adult who started her adulthood in Yale University. A place she had found happiness and most certainly the opposite of loneliness. Moreover, she finds herself completely attached to it as she had said in the first paragraph â€Å"What I’m grateful and thankful to have found at Yale and what I’m scared of losing when we wake up tomorrow and leave this place†. This phrase shows us that Yale brought out the best in her, something she fears losing and that she is actually very reluctant to have to leave. She is afraid that all her memories and experiences she has gone through would be gone once she steps out of Yale. This article shows the basic development of a young adult’s social life beginning with a simple circle of friends or a clique and the attachment that became stronger as one grow fonder of the people around her which is exactly what she faces in her experience in Yale where it was mentioned in paragraph three, â€Å"Yale is full of tiny circle we pull around ourselves†. She found that even though not everyone knows everyone, there is still unity and a sense of togetherness among the students in Yale. She also added that the experienced they shared among themselves were priceless and unforgettable and that she felt safe and loved whenever in the company of her peers during her time in Yale. This article allows us to see that the writer begins to discover herself and learns to comprehend about life as she faces challenges along the way while being in Yale. The fear of knowing the truth or fear of not knowing at all is something every individual learns to adapt to however the word â€Å"fear† should never conquer a person as it would only demotivate ourselves instead f seeing the positive side of life just as she had mentioned in paragraph 4 â€Å"But let us get one thing straight: the best years of our lives are not behind us. They’re apart of us† The writer starts comparing the her past and the possible future where she wished that she could wind back time and correct her past mistakes and regrets if given the chance to. It makes us realize that in life there will be scenes playing in our minds like a 1980’s classical film in which the â€Å"What if† takes place. There are times that every individual wished they could go back in time and do something good for themselves or be a the chairperson of a certain society, things they never knew they had it in them or things they went through and it never crossed their mind that they actually did it which is exactly what she felt in herself, â€Å"I’ve looked back on my high school and thought: how did I do that? How did I work so hard? † Everybody would have their standards of living and expectations of succeeding however the article also makes us realize that no matter how perfectly we plan, we may not have the ending that we wished for. We can never be certain of what the future holds for us, however as life goes on, we understand that a human being tends to regret her decisions and change their minds ample of times which explains what she had mentioned in paragraph nine â€Å"If only I had majored in biology, if only I’d gotten involved in journalism as a freshman† The writer also shared uncertainties for what the future would hold for her. She starts comparing herself to others who have accomplished more than she has. Life is all about choices and it is these choices that she is most afraid of. The writer also stated that during her time in Yale, she never had to make any life changing choices and knows she has to start doing it once she graduated and is afraid to make the wrong choices. However, she added that however our lives turned out to be, the future is uncertain and that it can be altered at any point of our life. This can be seen when she said â€Å"What we have to remember is that we can still do anything. We can change our minds. We can start over†. At a young age especially an undergraduate student would always feel that there’s always something missing in their lives to what they’ve accomplished. However also at a young age the opportunity that lies ahead in the future is even bigger. For each expect the young adult faces in Yale University, she comes across one conclusion of her college life, loneliness was never involved however happiness, laughter and memories are definitely words to describe it. Stages by stages this article makes us understand that we as human beings should cherish each and every moment that we have and make the best out of it. Sustain it as a memory that becomes apart of you until the very end. Yes life is not a bed of roses however there’s no harm in trying to make it an enjoyable experience and ride.

Pervasiveness of marketing in todays society

Pervasiveness of marketing in todays society Marketing affects our everyday lives from the moment we wake up and go to sleep, such as what type of car that we drive, what websites we visit during the day and what make of clothing we wear. These all affect how we behave in our everyday life and how we respond to things we see and hear within current affairs and the media. There are a number of definitions as to what marketing actually is and how it affects society. Kotler (2006) defines marketing as a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. However, the British Chartered Institute of Marketing (1984) describes it as the management process responsible for indentifying, anticipating and satisfying customer requirements probability, cited in Cooper et al (2005, p.554) Even though these are two different definitions, they both describe marketing as being a process and both mention the value of customer s .Many people think marketing is just about marketing goods and services, but there is much more scope than that as marketers can market almost anything, such as persons, properties, places and events, ideas and information to get through to their consumers. Marketing is said to be pervasive in todays society and Cambridge Dictionaries define pervasive as present, spread out or noticeable in every part of something or place.[http://dictionary.cambridge.org/dictionary/british/pervasive]. I agree with this statement and think marketing is very pervasive in todays society and this essay will evaluate how pervasive marketing can be and how it affects consumers recognising brands and their behaviour towards certain market strategies. This essay will also include a number of factors such as marketing psychology, globalisation of brands and marketing technology to help me prove and evaluate this claim I am agreeing with. Marketing technology is a good example to prove how pervasive marketing is in our lives. This is because an increase in social networking technology means marketing can be more spread out and noticeable. For example, marketers use social networking technology such as Facebook to stay in constant contact with their customer base and understand their needs and wants. Therefore, the more marketers know about people through Facebook, the more knowledge they develop about people and ideas, to result in new products to target them with. For example in the US Facebook has taken over Google and is second only to Google in the UK, proving the sheer popularity and usage of the social network site. [https://www.keynote.co.uk] Which has led to 250 million people logging on to Facebook per day and 200 million users have installed it on their phone [http://www.facebook.com], proving that it is a great distribution channel for marketers to sell and inform consumers about their ideas and products. T he Social Ads at the side of the page on Facebook offers is a space for companies to advertise themselves and their products to Facebook users. The company can chose what consumers see their advert by typing in keywords such as, age, sex, hobbies, political views, relationship status, education and location and then relate this to their product. For example, Dominoes Pizza use this lot to advertise themselves to their consumer base as their company is usually within these Social Ads.[ http://www.facebook.com] Therefore, the rise in the popularity of social network technology has resulted in marketing being more pervasive because its around everybody that uses Facebook all the time, even though they might not notice it. Another example to support that marketing technology has led to marketing being more pervasive is by the globalisation of brands. As technology advances in transportation, shipping and communication have made it easier for companies to market in other countries. Kotle r, Keller (2006, p.103) Therefore this means it is easier for consumers to buy products globally and travel anywhere for the experience of these products in other countries and experience local tastes and culture. This clearly, shows that marketing is pervasive because it is everywhere you go despite which country you are in and what type of behavioural or geo-demographic characteristics you have. Another example that has led marketing to become more pervasive is marketing psychology. For example, companies such as LOreal use a number of different physiological strategies to get through to their consumer base. This can be shown by companies repeating their adverts and pairing products to have a positive familiarisation connection with the consumer. This type of physiology is used for companies to help market their brands. For example, LOreal is not only known for its slogan because your worth it but it is also known for its faces of celebrities within the radio and television adverts, most commonly associated with Cheryl Cole and Halle Berry as their adverts are repeated on television throughout the day [http://www.loreal.co.uk]. Resembling a brand with a slogan and celebrity is a clever way of marketing because when consumers see the celebrity there is a stimulus to the brand and when they see the brand, there is a stimulus to the celebrity, so in turn makes a positive resemb lance. One physiological strategy is to transfer the meaning from an unconditioned stimulus to explain why certain brand names show strong effects on consumers. For example, Nike is known for Just Do It and McDonalds is known for Im Loving It. Therefore, once consumers here this slogan they automatically recognise that brand due to their marketing slogan, which differentiates it from other brands such as Nike from Addidas and McDonalds from Burger king and gives it the uniqueness. Therefore this shows that psychological factors help marketing become more pervasive in that in results in certain stimulus, which can result in certain behaviour towards that product. The Cola-cola Company has recently been hailed as a company with inspirational marketing, as their profits soar, for example, they have recently announced a 13% revenue increase from last year, proving they are doing something right as sales have increased [http://www.marketingweek.co.uk]. This could however, been down to their marketing and psychology strategies, as the emphasis on their adverts watched by consumers relate to happiness. If a consumer receives this message from a brand, it is likely they will consider buying their products because they will have a positive attitude towards it. This has led to their most recent advert from February 2011 called Siege currently being shown in the USA, to bring across a message to their consumers that coke has the power to bring happiness and optimism, even the darkest situations. [http://www.thecoca-colacompany.com]. Therefore, this shows companies can use a certain type of hidden message to make their consumers feel happy and in turn r esult in customer loyalty. This shows, to an extent that marketing is pervasive because it is in all types of adverts even though some consumers might not recognise it. Marketing is used in order to influence society and our behaviours when we see things. Most marketing is related to private companies marketing their goods and services in order to create and demand and in turn a profit for their company. However, there are some marketing acts that can be used for non profitable reasons such as health issues to protect society. For example, in late 2009 the government launched a new NHS act, the F.A.S.T campaign, to boost awareness in society and to get people to act fast if they think somebody is suffering from a stroke and to call emergency services, as soon as possible. The campaign has been marketed on posters, Facebook, television adverts and on the radio [http://www.nhs.uk/], and is still a popular advert on the television today. This market campaign again has a strong psychological status to it as the television adverts are almost like an interactive test, and shows what each letter means and what to look out for, so the next time you see the advert you remember what each letter stands for and what to do if it happens. However, this marketing campaign, led to an increase of an extra 55% in calls to the emergency services, reporting a stroke, not all of which were correct [http://optimistworld.com]. Therefore this shows that it isnt just private companies that market ideas to their consumers, and even though some of these calls arent correct, it has certainly forced a change in society as more people are aware of this, showing its pervasiveness across the private and public sector in terms of marketing. However, there are some types of marketing to argue that marketing isnt pervasive in todays society. For example, de-marketing is known as attempts to discourage customers in general or a certain class of customers in particular on either a temporary or permanent basis, Phillips (1971) cited from [http://www.bukisa.com/article]. Therefore this means, de-marketing is completely the reverse from marketing, and normally results in decrease of prices and less advertising. Contemporary examples of this would include cigarette smoking as smoking adverts have been banned and cigarette machines have been banned. The BBC states that there is an upcoming advert being shown across the UK later this month, to show smokers that even though roll up cigarettes are bad, there are not as dangerous as packet cigarettes[http://www.bbc.co.uk/news] This shows that de-marketing isnt pervasive because they are trying to decrease the demand of cigarettes smoked, which has obviously resulted in less advertis ement. This means that consumers do not have a physiological stimulus with cigarettes, without an advert because there is not a particular picture or slogan to resemble its familiarity with. This has led to decrease of 26% of school trying cigarettes from 1983 till 2009 [https://www.keynote.co.uk]. Therefore, less advertisement of the product, will give consumers less knowledge of the brand, and will challenge customer loyalty, showing all marketing isnt pervasive because de-marketing strategies are implemented to decrease the demand for something and in turn decreasing how popular, noticeable and spread out it is. Conclusion In conclusion, this essay suggests that marketing is pervasive in todays society because marketing is a common activity across the globe and has been made easier by recent improvements in technology as mentioned above. Without marketing, companies would have no demand for their product and consumers would have no products for their own wants and needs. Therefore, it is clear to say, marketing is pervasive within society due to everyday activities such as social networking as companies can find out exactly what consumers want and how to target them with specific segment demands to create a certain product. All achieved with market research from the help of Facebook and Google. However, marketing is only pervasive to a certain extent because other marketing strategies such as de-marketing prove that not all marketing is linked to a behavioral stimulus or recognition of brands and in turn making it less spread out. Considering this, there are a lot more varied reasons why marketing is p ervasive in everyday life rather than it not, because if it wasnt spread out and around us all the time we would live a limited lifestyle with no high demand for change in society.

Moby Dick, Or The Whale :: essays research papers

I. Author InformationHerman Melville, was born in 1819, in a very "good" neighborhood in New York. A. Many influences on Melville's works were European literature, experiences in his travels, and tragedy in his life. B. Melville was born into the time when inspiring works of American literature began to emerge. Yet, European heritage in literature still had a strong hold on American writers of the time. C. Other contributions by Herman Melville were his narrative poems, and writings of other sea journeys.II. SettingMoby Dick is set in a time when whaling was a very well known trade, it was made popular because of the dyer need for oil for lamps. A. The time of the journey was started on a cold December day, where he enters with a carpet bag on his shoulder at the shipping port of New Bedford, and finds a room at the Spouter Inn with a massive South Sea Islander named Queequeg. " What a pity they didn't stop up the chinks and the crannies though, and thrust in a little lint here and there. But it's too late to make any improvement's now. The universe is finished the copestone is on, and the chips were carted off a million years ago." B. The setting, over all, suggests a rustic, hard seamens life on the open ocean, it being very hard on a man, but very fulfilling.III. CharacterCharacters in this classic novel are very unique, in physical, emotional, and mental aspects. A. Ahab is a one-legged man, feared by most of the crew, he is the Captain of the Pequod, and he has sworn death on Moby Dick, the great white whale, whom left Ahab with only one leg. Emotionally and mentally Ahab is a scared man, from his last encounter with Moby Dick, he seemed like a man very determined in his ways, willing full, and moody. B. The characters of this work have many impacts on the feelings in the book, Ahab is the strong force, while Ishmal, the narrator, is the understanding compassionate man of the Pequod. IV. PlotThe plot of Melville's work is very distinguished in all perspectives of the novel. A. The exposition is set at the beginning when Ishmal sets forth on the journey on the whaling ship, the Pequod, with Captain Ahab. In Ishmal's talking of the whale, and Ahab's craving to put death to the great fish, the narrative hook is created.

Hinduism Essay -- Religion, Dharma, Atman

Hinduism is a religion filled with many philosophical thoughts about the soul, following your duties, achieving liberation and understanding the consequences of karma. Many of the beliefs in Hinduism makes a person think of life and their own actions they do everyday since it can affect your next life. Hinduism sometimes also makes one wonder if all of these various beliefs and philosophical thoughts are true or not and if you don’t follow your duties (dharma), if consequences really do occur or not in the present life and the next life. Atman, which is the soul, is constantly craving for things and always wants something even after we obtain our desires; it is a non-stop process (Embree 33). The Self (atman) is taken over by pleasure and pain, which is true in life because there are always desires that give us pleasure and make us happy (Embree 36). But one also needs to remember that life has its ups and downs meaning, there always will be a time of pain in life. No one is ever satisfied in life, we are always wanting more and more each day. According to the Upanishadic thinker the material world is not very important, only you, your soul, and the actions you do are important (Embree 36). Nothing else is more important in the world than your personality, which is the self (atman). I don’t completely agree with the Upanishadic thinker that the material world does not matter. It does matter because our actions and the way our soul feels at certain situations, it all comes from the material world. Yes, our acti ons are just as important but the material world drives us to our actions that the soul does. Every act we make, every thought and every desire, shapes this and our future lives. Karma, action and the consequences of action... ...rma at a young age. A person has to be able to follow their dharma no matter, because it may not always be the right action but it has to be fulfilled because it is your dharma. Arjuna in Mahabharata did not want to kill his own people, because he knew it was a sin. Krishna convinced him that he would commit a sin if he failed to perform his own duty (dharma) as a warrior, because a warrior’s duty is to fight (Embree 281). Hinduism can relate everything to each other and that is why for many it is easier to understand the whole concept of Hinduism, the atman, following your duties, achieving liberation and understanding the consequences of karma. You must perform your dharma in your life and do good karma in order to either have a better soul in the next life or to escape the cycle of samsara. If one does not obtain or fulfilled, one may not achieve liberation.

We Must Save the Rainforests :: Argumentative, Persuasive, Environment

Rainforests, should we cut them down or not? Probably one of the biggest questions the world has to overcome. Sure, rainforests supply us with a lot of resources and we could surely not live without cutting some of them down, but should we be cutting them down at the rate we are? To be exact, the statistic estimates 1.5 acres of natural rainforests are being destroyed every second. While this practise supplies us with resources like timber for furniture, it also reduces the amount of oxygen supply. Rainforests once covered 14% of the worlds land surface, however now it only covers a mere 6%. It is estimated that all rainforests could be consumed in less than 40 years. Trees are becoming more needed and used everyday. We need them cut down for many reasons such as paper and timber, while also needing them ‘untouched’ for other reasons like oxygen, we have to ask ourselves, which is more important? At the current rate, most of the rainforests are being cut down for resources like paper and timber, but less importance is being placed on main resources like oxygen. Simply speaking, rainforests are basically the foundation of the earth. The most important role that rainforests play is ‘the lungs of the earth’. This is extremely vital to the earth’s survival as the trees and plants absorb carbon dioxide which they use to help grow and let out oxygen which we need to live. This system is known as the carbon-oxygen cycle and with numbers of rainforests declining, it is highly threatened. The largest rainforest in the world, the Amazon, alone is known to produce half of the world’s oxygen. A break down in the carbon-oxygen cycle means that we will not only have less oxygen, but an increase in carbon dioxide which eventually leads to global warming. This occurs as carbon dioxide traps heat which actually keeps the earth warm, with the right amount of carbon dioxide that is. This is called the greenhouse effect and occurs naturally however due to decreasing number of trees, there is more carbon dioxide than needed which trap s extra heat making the earth hotter than needed, this is known as global warming which also causes a rise in sea level. The world’s climate is kept stable and suitable to live in, mainly by rainforests, in a number of ways. They are often known as ‘climate controllers’. They keep the planet cool, as they absorb much of the suns heat, instead of reflecting it back into the atmosphere. We Must Save the Rainforests :: Argumentative, Persuasive, Environment Rainforests, should we cut them down or not? Probably one of the biggest questions the world has to overcome. Sure, rainforests supply us with a lot of resources and we could surely not live without cutting some of them down, but should we be cutting them down at the rate we are? To be exact, the statistic estimates 1.5 acres of natural rainforests are being destroyed every second. While this practise supplies us with resources like timber for furniture, it also reduces the amount of oxygen supply. Rainforests once covered 14% of the worlds land surface, however now it only covers a mere 6%. It is estimated that all rainforests could be consumed in less than 40 years. Trees are becoming more needed and used everyday. We need them cut down for many reasons such as paper and timber, while also needing them ‘untouched’ for other reasons like oxygen, we have to ask ourselves, which is more important? At the current rate, most of the rainforests are being cut down for resources like paper and timber, but less importance is being placed on main resources like oxygen. Simply speaking, rainforests are basically the foundation of the earth. The most important role that rainforests play is ‘the lungs of the earth’. This is extremely vital to the earth’s survival as the trees and plants absorb carbon dioxide which they use to help grow and let out oxygen which we need to live. This system is known as the carbon-oxygen cycle and with numbers of rainforests declining, it is highly threatened. The largest rainforest in the world, the Amazon, alone is known to produce half of the world’s oxygen. A break down in the carbon-oxygen cycle means that we will not only have less oxygen, but an increase in carbon dioxide which eventually leads to global warming. This occurs as carbon dioxide traps heat which actually keeps the earth warm, with the right amount of carbon dioxide that is. This is called the greenhouse effect and occurs naturally however due to decreasing number of trees, there is more carbon dioxide than needed which trap s extra heat making the earth hotter than needed, this is known as global warming which also causes a rise in sea level. The world’s climate is kept stable and suitable to live in, mainly by rainforests, in a number of ways. They are often known as ‘climate controllers’. They keep the planet cool, as they absorb much of the suns heat, instead of reflecting it back into the atmosphere.

Pre Twentieth Century Poetry War And Death Essay

To compare the way in which the two poets write about the subject of death. Use qoutations to support your views. The first poem is entitled Dulce Et Decorum est. This poem is written by Wilfred Owen, he served in the army in 1915 & died 3 years later in 1918. During this time he had a good account of what War was about. This poem is a very anti – war piece of poetry. He describes the war in gory details & the obvious aim is to discourage people from joining the war effort. He uses vivid descriptions to describe simple things. † Knock kneed, coughing like hags, we cursed through sludge† In the poem the soldiers are retreating, this poem is extremely grim and morbid. The author was trying to create a picture in our imagination of the horrid scenes. He is also trying to tell future generations not to fall for the old lie, Dulce Et Decorum Est Pro Patri Mori. This he claims is propoganda which will make you feel patriotic & want to die for your country. In the poem a fellow comrade dies from a gas attack. In certain parts of the poem he uses wild Similes, for example. † His hanging face, like a devils sick of sin â€Å" This appeals to most people because it catches your eye, it is a peom which can be confusing if you had no idea what was happening. This is different from other poems because it describes everything in detail. Halfway through the poem, the author describes what resembles a crude funeral. † If in some smothering dreams, you to could pace, behind the wagon that we flung him in. â€Å" The reason this is crude is because you wouldn’t fling someone into a hearse. I think the reason that they did that was because they are exhausted enough as it is without carrying extra weight. This poem is a basic warning to all future generations, although whether it worked or not is unknown. Personally it works for me as I would not join. The second poem is entitled, Stop All The Clocks. The author is W.H Auden. this poem was written during peacetime & isn’t as morbid and grim as the other poem by Wilfred Owen. This poem is more personal & more of a deeper feeling going into it the emotions that he was feeling at the time of writing. The poet was a homosexual & is writing about a lover, who is male. This makes no difference to the poem. It would be the same if he was a heteresexual. W.H auden uses some wierd words to describe his lover. † He was my North, my South, My East & West. â€Å" I think this means that he was the world to him. W.H auden’s poem sounds like he wrote this when his emotions were at there highest. the other poem seemed to be written after the war, the emotions in it wouldn’t be as strong. W.H Auden uses everyday objects to represent his feelings. † Stop all the clocks, cut the telephone. Prevent the dog barking with a juicy bone† This isn’t rare in poems but the words he uses are. If these were used in normal sentences then they would sound pretty normal. Overall both poems give an accurate account of War & Death, both peoms are good & are very well written. If i personally had to choose a poem that i liked, I would choose the Dulce Et Decorum Est. I think that it grabs peoples attention & it sounds more like a poem which would interest people. It gives an account into the past. I think both poems get there message across. War & Death is examplified well into both poems & both authors have done a good job to show this.

English society and lifestyles Essay

He also demonstrates his strength by bending a fire poker in half, this proves that he is dangerous and willing to go to any length to get what he wants. Because of his butch, scary description in the first part of the story, he may come across and un-educated. He is actually very cunning, he thinks of all the fake things in his room, these lead to the deaths. He is very clever, even Holmes addresses him as cunning. Jabez Wilson Jabex Wilson is a character in the story ‘the red headed league’ he is the owner of a local pawnshop, he is given a false job in the story. The fake job he is given, although simple pays very good money, he takes the job and leaves his partner in charge of his pawn shop, him taking the job shows that, like anybody in Victorian England, he would do anything for money, he also took on his assistant , Vincent spaldling, because he offered to come at half wages. Vincent Spalding Vincent Spalding is the character of Wilson’s’ assistant in ‘the red headed league’. He tricks Wilson into leaving him the shop so that he can dig to a nearby bank. He is actually john clay in disguise, john clay is a famous bank robber who is wanted by the police. he is very cunning with the way he works, he fixed a fake advertisement, fake job, fake identity all for one job, this in some ways shows that he has determination and devotion to what he does. The place of servants The place of servants throughout these stories, is not very obvious. in ‘the speckled band’ the manor house in which Helen Stoner and Dr Roylott live, is said to have a room for the maid. this shows that housing was provided for servants. It shows that although there is a definite hierarchy between master and servant, considerations are made on the part of food, and housing. The role of women In the three stories which I studied the role of women varies, in ‘the man with the twisted lip’ Mrs. St Clare comes across as the type of woman that stays in and cooks and cleans at her husbands demands, she has dinner for him at his arrival home in the evening and doesn’t ask where his money comes from or what he does, she just accepts that it is money. Whereas is ‘the speckled band’ Helen Stoner is much more independent of her self, she rides on the train and dog cart in the early hours of the morning without permission, she tries to find out for herself the cause of her sisters death and seeks out her own help even though she is fully aware of her stepfathers capabilities. The nature of Law and Order Compared to real Victorian England the police in the stories come across as very laid back, in †the red headed league’ they are fully aware of the happenings and still offer to make all of it ‘disappear’ even though it is a very large investigation, and is very important. Although the police are satisfactory to the community, Holmes always seems to outsmart them, as it were, always get there first. But yet he is not a part of the police service, he isn’t running a private service for money because he only asks for the expenses to be paid. this shows his devotion to the service and how he doesn’t do it for the money. Transport and communications The transport in the stories is quite modern in some parts, in the speckled band, Helen stoner uses a train to reach Holmes, this shows that train run at all hours, because she was traveling at early hours of the morning. She also used a ‘dog cart’ or horse and carriage. Communication was not really mentioned in the stories but telephones are mentioned a few times, this shows more than telegram communication is used . Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Rational decisions Essay

This is a very difficult choice, but the world and humanity as we know it depends upon it. In my last hours, I have to make rational decisions, though some may not agree with whom I have chosen to carry on humanity. The first person I choose is Cindy Smith. She is 16 years old and since she will be in the tube for seven years, she will be an adult when she gets out. She may be diabetic, but it is not hereditary and if she eats properly, it should not impact her ability to survive. Next, I choose Adelle Purity. She is a one month old, but she will be seven when she gets off. She will not take up much food for the first couple of years and should be able to mate with any children that may be produced in the future. This will also give more variety to the gene pool. Wanda Good is my next choice. She is a female psychiatrist, which means she is also medically trained. She may be blind, but she is doctor. She also can conceive and blindness is not hereditary. Next, I choose Dr. Amoc. He and Dr. Good are around the same age and may be able to reproduce. Besides, he is catatonic and may not take up much food. Dr. Good may be able to coax him out of this state. Perhaps the sound of baby Adelle’s coos may remind him of one of his children and bring him back to reality. He is medically trained as well and will be helpful for the survival of the human race. I personally believe he is in shock and it will wear off in several months. Joe Nemesis is my next choice. He is 19 and a good mate for Cindy. He has no apparent issues and being young and healthy, he can probably father a child. Last but not least, I choose Jake Spade. Yes, he has been convicted of kidnapping, rape and assault, but he is a professional hunter. In seven years, if no other humanity is out there, someone will have to know the basics of surviving. He will be an asset to these people and a potential mate for Dr. Good. Since she is a trained psychiatrist, perhaps she may get to the root of his problems and figure out the reasons for his criminal behavior. The others do not seem like viable candidates to me. For instance, Tommy Manly killed his wife. He was an outdoor salesman. We do know that he can reproduce, but he is unstable. Ricky Slive is a definite no. Teaching others to believe in Satan and all that he stands for will only wreak more havoc and mayhem. We are trying to rebuild humanity, not annihilate it. The same goes for Phi Data. He is pretty much under a similar philosophy to Ricky and has no known survival skills. Dusky Ruth is barren so she cannot help replenish the earth. Sister Mary Catherine is a nun, so she will not have children. Besides, she is not at a good age to reproduce anyway. Disco beano is 56, which makes him too old. Besides, there will not be any music for him to listen to. Who knows how he will respond to that! Armando Pepper is 43. He is a master chef, but I am sure these people can prepare a meal. It does not matter that he is gay. He may still be willing to reproduce, but he is too old. Since Sasha Winky’s gender is in question, it makes it difficult to know if he/she is capable of reproduction. A transsexual cannot reproduce and it would be a wasted chance to take on this person. Zeke Allen is too old. He is 64, so he is not a good candidate. I am not sure if his religion allows him to marry and since I have but a few hours of survival myself, I do not have the time to research this. Marilyn Manson would be great entertainment for Disco Beano, but since I do not know his age, there will BEANO space for him. He has no skills that persuade me to choose him over anyone else. Rock Stone is too stoned to be a viable candidate. Even if it were not for the HIV, he is a drug addict and who knows how he will respond. Besides, this may be a way to eradicate the illness, if he is the last surviving person with it. Neila Borg appears to be suffering from paranoid schizophrenia and would have to be medicated to function properly. She is too unstable to consider and a hazard because at any given time, she can think that someone is out to get and attack her. Nick Chance has Down’s syndrome. He may not be able to consent to sexual contact and that is necessary to continue humanity. Given that we do not know much about the history of Adelle and Joe, they are wild cards. We have no idea on what they may contribute or take away from humanity, but that is not known no matter who we choose. The people that I chose were more so, on a level of skill. Survival goes to the fittest. Who is fit to survive? Most certainly not a rock star, who is used to being waited on hand and foot. I also must factor in the possibility of reproduction taking place before the seven years is up, which is why I choose the catatonic doctor. At the present, he takes up less food and so does the baby, which leaves more food just in case it is needed. I highly doubt that Mr. Spade would want to be isolated from the only know civilization and since he seems to be of sound mind, I can only hope that he will be able to control himself for the furthering of mankind. I am getting very weak now from the radiation. I do have to take age into account because agility will be necessary to build things, such as homes or shelters. I have thought about not having any religious leaders available. However, most people have a faith and perhaps they may be able to carry on what they know to their children. I hope that these people will find other people as well. I pray that Dr. Amoc becomes functional again. Perhaps in these seven years, Dr. Good can teach Joe about Medicine and perhaps he can become a doctor. He may also learn to hunt from Mr. Spade. He and Dr. Good may also have a child. Well, only God knows how everything will turn out with the choices I have made. I pray that you find them acceptable.

Examination of the Literature Review Essay

I selected Guidetti and Tham’s (2002) paper because I am fascinated by the work of occupational therapists. They are tasked, by the nature of their profession, to assist people with impairments or disabilities in achieving competence in their daily activities and consequently, they empower these individuals to grab hold of their limitations and transform them in a fashion that nurtures their sense of control and brings peace of mind to their loved ones who lives with them. The paper sought to elucidate the strategies utilized by occupational therapists in their self-care intervention process with neurologically-impaired clients, specifically those who had had stroke or spinal cord injury. The study tapped the qualitative research design. Specifically, it employed a modified phenomenology approach called EPP (empirical, phenomenological, psychological) method in generating and analyzing the data. The purpose of EPP method is â€Å"to describe the essence, structure and character of the studied phenomenon† (Guidetti & Tham, 2002, p. 260). Although it informs the research question, the literature review (as well as the reference list) is not sufficient to build a platform for the â€Å"need to provide a definition and description of the concept of self-training and the typical therapeutic strategies used by therapists† (Guidetti & Tham, 2002, p. 258). It lacks relevant scientific texts. It is understandable that there is no existing study on the subject, but there is more scientific information in the literature about the therapeutic strategies in adjacent fields which could add valuable background to the introductory problem identification as well as to the incisive discussion of the results later on. In the introduction section, the scholars presented the important variables of the research question finely (i. e. , meaning of self-care, therapeutic strategies), but failed to include a review of empirical literature, simply stating that â€Å"there is a lack of empirical studies identifying the therapeutic strategies in self-care training† (Guidetti & Tham, 2002, p. 258). Although the statement may be correct, there are still many relevant studies worth reviewing that would guide the inquiry. It may not necessarily be those on self-care therapeutic strategies utilized by occupational therapist with persons who have neurological disorders, but also those studies on strategies used by the same professionals on rehabilitating persons with orthopedic injuries, lymphedema or amputees which do not specifically addressed the phenomenon, but may have implications for the study. In addition, the physical therapy literature on similar issues could also add important insights. A look at the reference list of the article reveals that it is limited in three ways. First, five of the papers in this list were written by either one of the same two authors, in collaboration with other scholars. Second, there are only three occupational therapy journals where they garnered articles for the review (i. e. , Occupational Therapy International, American Journal of Occupational Therapy, and Clinical Rehabilitation). Finally, the doctoral dissertations/theses reviewed in the paper came only from Sweden. This is not ideal especially in a journal with international circulation. The authors could have scoured articles from other journals of similar discipline that are available like British Journal of Occupational Therapy, Journal of Occupational Science, OT Practice, International Journal of Therapy and Rehabilitation, Journal of Integrated Care, etc. Further, they could have utilized the abstracts available in the Dissertation Abstracts International to offset the Swedish-focused dissertation reviews in the study. In qualitative studies, an in-depth, exploratory literature review is vital to discover what currently exists in the body of knowledge about the concerned phenomenon (Taylor & Bogdan, 1998). Thus, the article’s literature review and reference list in this regard only supported halfway the research question. Much could have been done. References Guidetti, S. , & Tham, K. (2002). Therapeutic strategies used by occupational therapists in self-care training: A qualitative study. Occupational Therapy International, 9(4), 257-276. Taylor, S. J. , & Bogdan, R. (1998). Introduction to qualitative research methods (3rd ed. ). New York: John Wiley & Sons, Inc.

Project management and methods of enquiry Essay

Project management and methods of enquiry - Essay Example ......................................................................3 1.6 Stakeholders Analysis...........................................................................................4 1.7 Time frames†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..5 1.8 Action plan............................................................................................................5 1.9 Resource Allocations............................................................................................5 1.10 Risk Analysis .................................................................................................6 1.11 Business Case Evaluation...............................................................................9 1.12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 1.13 Appendixes; 1.13.1 Appendix a; Questionnaire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 1.13.2 Appendix b; Gantt chart for the business case†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 1.13.3 Resource Allocation List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 1.13.4 Risk Assessment chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 1.1 Introduction Nutritional awareness is becoming one of the major factors influencing the consumption habits of most of the female students in Saudi’s High schools. ... 1.2 Overview Healthy eating is a global concern in relation to rising obesity rates (world health organization) and in particular healthy eating awareness is a priority in Saudi Arabia (Barker and Cole, 2009). The knowledge of healthy diets among female high school students is inadequate; a study done in 2005 (Al-shammari, 2001) revealed 65.2% had little or no knowledge on healthy eating habits. It is known that there could be several factors behind this (Al-rukban, 2003). For example there could be lack of education about nutrients, and/or unavailability of health information in schools (Al-shammari, 2001). This requires a thorough explanation of the benefits and ways of maintaining healthy bodies. Furthermore Al-rukban has shown that (2003) knowledge of the effects of poor eating habits could be a factor in influencing young people and in this case students as they change their eating habits and thus reduce their exposure to ailments associated to malnutrition. 1.3 Business Case Un healthy lifestyles are the major contributors of the medical conditions in the world and also in Saudi Arabia (world health organization). Some health related behaviors like poor dietary habits, substance use and exercise patterns are most visible in adolescent level and could persist into adulthood (Caldwell et.al, 1998). Obesity is however the most persistent problem affecting this age group i.e. adolescents and young people, this is due to their tendency of eating junk and fast foods (Caldwel et.al, 1998). Due to this perceived problem in the school there is a case to support the introduction of a nutritional programme in schools to create awareness to the female students. The following perceived aims for developing

Compare and contrast Abraham as a religious figure in Judaism, Essay

Compare and contrast Abraham as a religious figure in Judaism, Christianity, and Islam How is he so And how might this build each religion - Essay Example Abraham is considered to be the first of three Biblical Patriarchs, who lived after the Flood. According to the book of Genesis, he was the first of Jews, and the founder of the Jewish people. â€Å"For Jewish commentators through the ages, the biblical story of Hagar and Sarah forces a choice between two central principles: reverence for their Jewish ancestors, through whom God creates the nation of Israel, and concern for the powerless, which is enshrined in biblical and subsequent Jewish law† (Trible, P., 2006, 102). According to Judaism Abraham is associated with opening of the idea of ​​monotheism and its development. When he was three years old, he understood that God is the creator of everything and smashed the idols of his father Terah. The "Land of Moriah" is revealed in the history of the sacrifice of Isaac and identified with the Mount Moriah in Jerusalem, where Solomon built the Temple. Therefore, it is believed that the temple was built in the place where Abraham created an altar for burning the offerings. In the Christian tradition the image of the patriarch Abraham is the prototype of the highest piety and righteousness, in both the Old and the New Testament. According to St. John, Abraham was the guardian and teacher of faith and morals of his people among the surrounding Gentiles. St. Augustine wrote about Gods promise to Abraham, the multiplication of progeny and his blessing, which refers to all mankind. The Islam religion considers that the Kaaba was built by Ibrahim (Abraham) together with his son Ishmael in Mecca, on the place, where it stood during the days of Adam. Ibrahim died in Jerusalem at the age of 175 years. Over the cave of Machpelah, where he was buried, Muslims built a mosque and protected it, as one of the holiest shrines. According to the Koran the son of Ibrahim - Ishmael was the progenitor of the Arabic people. Muslims state that Abraham was in Mecca together with

MDCM (B) Case Study Example | Topics and Well Written Essays - 1500 words

MDCM (B) - Case Study Example In light of this fact, it was decided to alter the overall IT systems. The CEO and the CIO decided to present before the board 12 numerous potential projects. However, the members were to keep into consideration that they ought to accomplish the desired goal within short period of time (Jeffery, M & Norton, J. F. â€Å"MDCM, Inc. (B): Strategic IT Portfolio Management†) The main goal of these set of projects according to the IT Portfolio Management (ITPM) team was to overhaul MDCM’s IT system in the period ranging thirty-six months. In total, twelve major potential projects and initiatives were identified. The main objective of the team was to eradicate innumerable standards as well as IT methodologies all over the country. It can be examined that this initiative would require all the IT professionals, contractors and consultants to be trained as per the new methodology. This project would therefore require three months (Jeffery, M & Norton, J. F. â€Å"MDCM, Inc. (B): Strategic IT Portfolio Management†) Network consolidation leads to increased needs for storage consolidation. Some companies as well consolidate the data centers together with the intranets, traditional LANs and computing networks (Blade, â€Å"Introduction†). The company found it beneficial to consolidate the data centers to three locations and therefore shift the network of the company to a virtual private network (VPN). It was estimated that the savings from this project would be approximately $1.1 million and the time required for successively completing the project would be six months (Jeffery, M & Norton, J. F. â€Å"MDCM, Inc. (B): Strategic IT Portfolio Management†) The main objective of the company was to standardize the hardware and the platforms. The main benefits that the organisation receives on standardizing them include reduced cost of IT deployment and easy IT support and training (Gantz & Turner, â€Å"Standardisation†). There are many underlying

What are the main differences between Monopolistic Competition and Essay

What are the main differences between Monopolistic Competition and Oligopoly market structuresWhich of these market structures best serves the interests of the consumer and why - Essay Example In this type of market structure the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors. In the short run the firms operating in monopolistic market can act as monopolies but in the long run the other firms enter into the market and the gains of differentiation takes the downward sloping curve with competition. Oligopoly is regarded as the market structure where there are large firms operating in the market with significant barriers to entry. The oligopolists are aware of the conditions prevailing in the market as the market is dominated by only few sellers. The decision undertaken by one firm will influence the other firms operating in the market as well as the market as a whole. The decision or the responses of the market participants should be taken into account in the planning process. The prevailing competition in the market structure can give rise different outcomes. An operating firm in the oligopolistic firm can maximise the profit by operating at the level where marginal revenue is same as marginal costs. Differences The primary differences between the two types of market structures are in terms of relative size and control of the market of each firm on the basis of the number of competitors in the existing market structure. It is difficult to find clear cut evidences that cite the differences between the two market structures. Some industries can posses the characteristics of both oligopoly and monopolistic firm. With decrease in the level of competition the firms tend to behave more likely to that of oligopoly and less likely to that of monopolistic competition. The monopolistic market structure offers differentiated products. The suppliers are aware of the price system existing in the market i.e. they are the price makers. The barriers to entry are not stringent in the short run but in the long run the firms can enter or leave the industry. The sellers can act in independent fashion within the market. The demand curve slopes downward and is more elastic than that of monopolists (Economics, 2012). The firms operating in the oligopolistic market structure are interdependent. The products offered can be homogeneous as well as can be differentiated across producers. The interdependence among the firms is correlated with the homogeneity of the products. A huge amount of investment is usually associated with entry in the oligopolistic market. In this market structure the firms can collude and impose some restricted trade practices with the aim to raise prices. The profit of the industry is maximized with the collusion of firms. If one firm believes that the other firm will keep the output level constant it can raise the productivity so as to gain maximum revenue. In a situation characterised by cartel the firms can recognize the significance of joint profits from producing each unit of output. However if one firm believes that the other firm will increase the level of productivity, then the other firm will try to increase the productivity faster to gain the first mover advantage (Central Washington University, 2003, p. 3). In this situation the cartel will broke. The significance of market structures on interests of consumers As long as the consumers are happy in demanding one product regardless of the prices of other products the seller o f the product will be acting as a

Marketing Essay Example | Topics and Well Written Essays - 500 words - 13

Marketing - Essay Example It has posed tough competition for its competitors for each of its functions starting from procurement to the delivery of products. As of September 30, 2006, the Company had 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Internationally, the Company operated units in Argentina (12), Brazil (296), Canada (279), China (66), Costa Rica (133), Germany (85), Guatemala (125), Honduras (38), Japan (391), Mexico (845), Nicaragua (36), Puerto Rico (54), El Salvador (59) and the United Kingdom (326).1 Company targets volume. The target consumers are middle class and upper middle class customers. These customers do shopping for their monthly grocery requirements. The target markets are identified on the basis of volume and population in a particular area. Apart from that various other macro and micro environmental factors are considered before entering to the new market. Company ensures the availability of products in the store through proper inventory management, logistics management and distribution management. It offers range of products from eatables, clothing, grocery and other household products. Company has 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Customer can visit any of these stores according to their needs and location. Wal-Mart adopts various promotional strategies to communicate with its customers and stakeholders. The promotional strategies can be on local level, national or international level. The promotional channels utilized here can be print, electronic or combination of number of channels. It has an excellent virtual platform with attractive website which offers another channel of communication and marketing. Retailing industry is highly competitive industry because competition comes in various formats. The traditional setups like

E-Business Strategy Coursework Example | Topics and Well Written Essays - 2000 words

E-Business Strategy - Coursework Example There are two main models mentioned along with their strengths, weakness and suitability for specific business sectors that are related to the e-business. Furthermore, Model of strategic change and fit contains the elements named structure, strategy, management process, technology and individual. All elements are inter-related to each other while making and applying strategy for the business. The sequence of the elements depends on the type of the business. Different businesses apply the model to make changes and fit in the organizational operations (Fazlollahi, 2001). It is shown in the above chart of the model that all elements of the model are inter-related to each other. Any change in the strategy developed to be followed by the work force of the organization. First step is to make strategy. Strategy is needed to be made or adopt in order to make a change in the operations of the organization. Only planned and effective strategy will deliver the positive results to the organization. The Leaders of the organization often make strategies (Levy & Powell, 2004). It is recommended that the strategy should reflect on the structure of the business. Structure of the organization reflects the task and activities doe by the supervisors and managers to set the directions of the work to be done so to achieve the goal of the organization. Organizations need to change the structure and the directions of the senior employees that it should reflect the change of the strategy. It is necessary that the strategy should be communicated to the management that requires changing their process and making an effective plan for the execution of the strategy made by the leaders of the organization (Levy & Powell, 2004). Management process could play an effective role in communicating the strategy plan to subordinates and juniors so that they could enhance their performance according to the directions of

Religion in The Lord of the Rings Essay Example | Topics and Well Written Essays - 1500 words

Religion in The Lord of the Rings - Essay Example J.R.R. Tolkien’s The Lord of the Rings has always been a highly regarded book among fans and critics alike, but when it was made into a movie trilogy it became a cultural phenomenon. The themes in The Lord of the Rings are powerful and universal in their nature and although religion is not explicitly mentioned, religious undertones can be observed throughout both the book and the movie. Urang agrees when he states, â€Å"The Lord of the Rings, although it contains no ‘God’, no ‘Christ’, and no ‘Christians’, embodies much of Tolkien’s ‘real religion’ and is a profoundly a Christian work† (180). Perhaps the success of The Lord of the Rings as a religious medium is due to the fact that it is subtle in its Christian themes and isn’t what one might call a â€Å"preachy† Christian book. One theme that we find throughout The Lord of the Rings is the longing that many of the characters have to return to a former age where the world was a better and happier place. For instance, Gimli longs to see the former glory of the home of his ancestors. The elves also long for a return to the Elder Days before evil and darkness came into the world. Basically, there is an overall tone that the world is in a â€Å"fallen state.†... Because Christians believe the world is in a broken and evil state, there is a need for someone to rise up and save the world from permanent darkness and despair. Three characters in the Lord of the Rings who fit this â€Å"Savior† role are Gandalf, Aragorn, and Frodo. Gandalf is very God-like and is similar to Jesus. When he falls in Moria, he descends to the lowest parts of the earth. He then has a great struggle with an evil foe. When he defeats the Balrog, he is at the peak of a mountain. Later, he is transformed and becomes Gandalf the White. Similarly, as the Bible says, Jesus Christ descended below all things so that he could rise above all things. After he ascended to heaven he returned to earth as a resurrected and exalted being. Gandalf is also Christ-like in that he guides and counsels Frodo and other members of the fellowship along their journey. Similarly, Christians believe that Christ is always with us, guiding and counseling with us in our own lives. As Frodo s ays in the movie, The Fellowship of the Ring, â€Å"I will take the ring to Mordor, though I do not know the way.† To which Gandalf responds, â€Å"I will help you bear this burden† (2001). Christians believe that Christ does something similar when we choose to embark on a worthy task; he bears our burdens for us so the journey is not so difficult. Another instance where Gandalf shows Christ-like attributes is when he casts out the presence of Saruman from the King, Theoden. This is similar to the Bible when Christ displays his ability to cast out devils. After Gandalf casts off Saruman’s influence, Theoden is healed and his mind is cleared. Christ is also a great healer and restores people to their proper selves. Aragorn possesses

Child Safety Essay Example for Free

Child Safety Essay Safety is the condition of being protected against physical, social, emotional, financial or other types or consequences of failure, damage, harm or any other event which could be considered un-desirable. To me safety is the most important aspect of any environment because it affects a person mentally and for anyone to show his/her best performance it is necessary that their safety zone is intact. When we think about safety the first thing that comes to mind is protection, shelter, freedom etc. And, this starts from the moment a child is born till he/she is alive. All human beings want a secure and healthy environment which is utterly devoid of hazards and dangers. And, when we talk about children’s safety; it plays a vital role in their upbringing and development in ensuring they are enthusiastic, creative and confident because when they are provided with an environment that is relatively free from danger, risks and threats of harm then they feel relaxed, happy, free to explore. It is very important to provide safety to the children because sometimes some events, incidents or actions affect children a lot, whereas we adults feel that it will not matter to the child. Talking about myself as a teacher, I would take all the necessary steps to ensure that my learning environment is unhindered. Firstly, I would plan the physical appearance with material and ideas that are age appropriate. This will allow me to attract and inspire my pupils in a positive direction. The class should have a warm environment and the color schemes used should be inviting. Indisputably there will be material and some resources like scissors, glue, sockets, play dough etc. that might be dangerous or harmful to the child, these items though needed in the class should be kept out of reach and when required used under the guidance of the teacher. The furniture and seating arrangement in the class should have smooth edges and preferably be circular in shape. There should be just enough furn iture in accordance with the strength of the class. This will allow safe and free movement for the children in the class space. Physical safety is not only confined to the classroom. When the child is in the school premises every event that takes place is the responsibility of the adult. When the child leaves the classroom, it is important that the adult accompanies him/her to whatever place the child has to go. Be it the play area, the swimming pool, the playground or even the toilet; they should all have proper safety features such as flooring which in case of a toilet should be dry so as to avoid slipping, age appropriate equipment and infrastructure all safely installed with irrelevant material kept out of reach of the children. Another aspect of safety is the social-emotional effect on a child. To foster an emotionally safe classroom it is important for the adult to discuss how each child in the class is as an individual and that everyone is different. The classroom environment can detract from a student’s ability to learn if he/she does not feel safe. A safe environment means that there is respect between the child and the adult and amongst the children themselves. Hence students feel accepted and free to voice their opinions. It is important to teach children class room rules at the beginning of the year and the adult to be consistent in enforcing them. But when talking about rules, they should be realistic and not rigid. If adults overwhelm children with rules for everything, there could then be countless power struggles with children. The adult should speak to the child individually if he/she suspects any problem because when children are corrected in front of their peers they may get demotivated and feel a sense of insecurity. This insecurity can also take place when a child is faced with an obstacle such as bullies. In this case the children have no way of defending themselves. It is very important that the adult makes sure all pupils are comfortable in their learning environment. Discussing with the children about peer press ure and bullying and how it has a negative effect in the classroom by revising child friendly moral stories is a reasonable way out. To develop the children to be socially interactive the adult needs to build bonds by providing opportunities of group play, interaction and discussions. The adult can also train the children to look after each other and the environment of their classroom. This can be in the form of a daily clean-up routine in regards to toys, blocks, art work etc. The classroom can be messy due to different activities of the children which could present a safety hazard to all the children depending on the cleanup. For example: â€Å"If the children have just finished their free play activity, it can be possible that while the children were exploring the different items in front of them some of the toys could have broken or cracked. In this event the children can hurt themselves or hurt each other.† Now, the introduction to a clean-up routine after every activity allows the children under the guidance of the adult to dispose of broken toys or equipment that may cause injury or choking, immediately. This will secure the classroom and prevent any unforeseen event concerning the activity. The child will feel a sense of ownership and accomplishment; it will also develop the ability to work with others in different situations and bring about the pride of teamwork to create a friendlier environment. I feel that, creating a safe learning environment for children is a daunting prospect because children not only need physical safety but also need to feel emotionally and intellectually protected. It is important that the adult should pay attention and be vigilant of the children’s activities. When adults plan lessons and activities for children they should not only keep the academics in mind but also the safety needs that pertain to the lesson. The teacher should explain the children the rules by her actions because children respond faster to what they see rather than what they are simply told. In the end it all comes down to child protection and hence it is important to take care of them to allow for the development of their ideas and enthusiasm to explore their imagination allowing them to grow.