Impact of CAD development ( evolution ) on Architecture Term Paper

Impact of CAD development ( evolution ) on Architecture - Term Paper Example The evolution and development of CAD has significantly impacted on architectural design. Some of the potential impacts of CAD development (Evolution) on Architecture include reduced design mistakes, time saving and design efficiency, and clear communication of architectural details among others. This paper highlights the evolution as well as the transformational impact of computer aided design on the architectural design process. Impact of CAD development (Evolution) on Architecture Introduction Computer aided design (CAD) is the concept of using computerized systems to help in the technical creation, analysis, modification and optimization of technical designs. Prior to the evolution and development of CAD, architectural design was primarily a hands-on process that involved a variety of manual and physical media tasks. However, the introduction of computer aided design in the 1980s completely revolutionized architecture particularly in the filed of design. According to Tai (103), mo dern architectural designs employ a number of CAD software to enhance to improve the design quality, improve the productivity of designers and enhance communication through documentation. ... The CAD software system normally increases the architectural productivity and design. This system as well improves the communication system through the documentation and the creation of a database used for manufacturing. Most of the CAD software often works like a large database with numerous geometric information points, curves and lines that can easily translate into imagery visible through the graphical user interface (Robertson 144). Despite a few limitations, there a number of enormous and obvious potential impacts of CAD evolution on architecture. This paper seeks to critically investigate the development of computer aided design in the architectural field. The paper, in addition explores the development of digital technology and it impact to the architectural subject. Chronology of the Development of CAD The evolution and development of CAD had its beginnings in the early 1960s and 1970s after various automotive and aerospace companies began to independently develop the first CAD systems. The real breakthrough point was particularly witnessed in 1963 after SKETCHPAD computer aided design program was developed at MIT. One of the main beneficial features of the program was that it allowed architectural designers to effectively use a light pen to draw on the computer screen. Essentially this was the first known graphic user interface (GUI) which is currently one of the most important features of CAD. However, the initial CAD programs were expensive and as a result were only available to large corporations in the aerospace, automotive and electronic industries such as Renault, GM and Lockheed among others. Throughout the 1970s, CAD programs were only capable of helping in the creation of 2D drawings

Direct & e-Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct & e-Marketing - Essay Example Starting from the stage of development of a business plan to the actual operations of any venture, customers retain a pivotal importance in all activities. There are primarily three perspective of a business plan. One is from an entrepreneur's perspective, one is the venture capitalists or Financier's perspective and the third is customer's perspective. It means a business should only be viable if it provides a product or a service that can be of value to customer and can help in customer's utility maximization. When designing a product or deciding about what services the business will provide, customer segmentation is done to ensure that the right product is given to right customers at the right time. All these efforts are made to ensure that more and more customers will be attracted towards an organization's offering and a positive image can be built so that business can create good will in the market and enjoy increase in sales. However, no businessperson can turn his eyes from attracting new customers and increase its customer base but this is also true that old or existing customers also hold a special place when it comes to increase sales and revenue generation. Research shows that old and existing customers are much more effective to increase sale for an organization. A very serious misunderstanding businesspersons use to have these days is that they think if someone becomes their customer, he or she will stay with them, their organization and their product, forever, which happens not to be the case in most of the circumstances. Slowly and gradually, they lose their customer base day by day and keep on wondering why the customers are not coming back to them or why they are leaving. Many reasons have come up for this loss in customer base. Customer loses his or her loyalty when he feels that: Your offering is unfair or unjustified They have some problem or issue relevant to your product or service which remains unsolved or un attended They have a better offer from your competitor He simply feels that you have no care or attention towards your existing customers and he feels ignored. Customers repeat their purchases when they feel themselves loyal with your organization and associate themselves with your product. Still we see organizations spending most of their money in attracting new customers and clients instead of maintaining good relationship with their existing clients to pursue them for repeat purchase. "Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics: Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer (Laura Lake, 2007)". Building relationship with existing customer is easy to do. The only thing organizations should keep in mind is to treat customers as a partner in their business and realize the true worth of their customers. Businesses should focus on attracting new customers but at the same time put every effort to please their existing clients. It is necessary because existing clients are the source of a positive word of mouth. A positive word of mouth is the fastest and least costly source of marketing. People tend to believe someone, who has experience your product or s